Organic Food is Best for Kids, Say Parents

Released on = June 10, 2007, 10:25 pm

Press Release Author = Shushmul Maheshwari

Industry = Food & Beverage

Press Release Summary = Due to the alleged use of pesticides and other harmful
preservatives in conventional food, more and more parents are switching to organic
baby food to ensure the health of their child.

Press Release Body = According to a recent report “World Organic Foods And
Beverages Report (2006)” published by RNCOS, it has been found that in
comparison to the world organic food market’s present growth rate, US organic
food market will decelerate, but the region would remain the highest revenue
generator globally even in the future.

Parents, at present, are more concerned about the health hazards of conventional
food their children are exposed to. This worry is causing them to drive the sales of
organic baby food, consequently encouraging more and more, firms to either join or
expand their present offerings in this sector.

Further as various studies confirmed the fact that organically grown foods contain
more nutrients in comparison to their conventional version, customers spent about
US$ 13.8 Billion on organic food during 2005. Sales of organic food showed an annual
growth of about 20% during the same year, as per a study.

Though organic food still contributes a tiny share in the overall baby food market,
but this doesn’t imply that it’s not growing at all. Sales of organic
baby food soared about 21.6% to reach US$ 116 Million mark in the year that ended on
February 24, 2007 – after jumping almost 16.4% a year ago (2006), said The
Nielsen Company. In-between, overall baby food sales grew nearly 3.1% to reach US$
3.7 Billion during the same period. The data was gathered from the US grocery, mass
and drug market retailers (this doesn’t include Wal-Mart).

RNCOS report on \"World Organic Foods And Beverages Report (2006)\" notifies that,
“The organic food market in the US generated US$ 15.9 Billion in revenues
during the year 2006, representing a CAGR of 16.61% for the five year period
spanning 2002-2006. Sales of fruits & vegetables proved most advantageous for this
market. Total revenues generated by this segment reached the level of US$ 6.6
Billion, equivalent to almost 41.4% of overall value of the market, in 2006.”

Key issues addressed in the report comprise of: market size of the world organic
foods and beverages industry, total organic food market segmentation by product,
what and where are the growth prospects and issues related to the industry, what are
the factors driving growth in the organic food market, etc.

About RNCOS E-Services Pvt Ltd.:

RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of
industry experts who analyze data collected from credible sources. They provide
industry insights and analysis that helps corporations to take timely and accurate
business decision in today\'s globally competitive environment.

For more information visit: http://www.rncos.com/Report/IM042.htm
Current Industry News: http://www.rncos.com/blog


Web Site = http://www.rncos.com

Contact Details = RNCOS E-Services Pvt Ltd.
Shushmul Maheshwari
Head of Business Development
29, 1st Floor, Patparganj Industrial Area, Delhi 92
91-11-4214-1229
info@rncos.com

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